Where did the idea come from?
All my business ideas came from curiosity. It was no different in the case of Lulanko. I was inspired by the Polish Youtuber - Sylwester Wardęga as early as 2014, when the media wrote about how much his flagship film earned. That's when I started to wonder: What is the real potential of YouTube? Can you really earn big money with your videos? I was tempted to check it out and see for myself.
The opportunity for this was two months later. It all started with ... a conversation with a friend, a young father, who talked about putting his baby to sleep. Nothing special, if not for the fact that it put the baby to sleep ... with the hum of a hair dryer! I immediately thought - a great business idea. Ralph W. Emerson used to say, “All life is an experiment. The more experiments you do, the better. '' I was lucky, I didn't have to experiment for a long time. I set up a YouTube channel called "Lulanko" - currently one of the largest collections of white noises, lullabies and baby sleep music. Our channel, thanks to its millions of reach, has become the foundation of the entire ecommerce business that we now run under the Lulanko brand.
First hits ..
The first white noise of the hair dryer (which I recorded with a dictaphone!) Turned out to be a real HIT! At the moment, it has almost 10 MILLION views and puts millions of children to sleep around the world. We currently offer 1500 films. We specialize in white noise, including: household appliances noise, nature and street noise. We put children to sleep not only with white noise, but also with lullabies and music of deep sleep.
But what is the essence of white noises? Why do babies fall asleep with white noise? The answer is simple - these noises remind babies of the sounds they heard in the womb. As a result, children calm down very quickly, relax and, as a result, fall asleep in a few minutes.
The most important thing for us is ...
customer satisfaction. If our noises did not put the children to sleep, we would be out of work.